How do you find and retain talented employees without paying for it? The first step is adopting a pragmatic perspective allowing for the better identification and development of talent in others and in yourself. It includes the realization that much of your current employees’ talents are unused. The Feminine Influence in Business creates such a perspective. The book suggests that if attitude is everything, then talent is more emotional than scientific and tapping into it more empathic than analytical, but in the militaristic mindset of business, compassion is perceived as weakness so our best abilities and talents remain dormant. Meanwhile, the increasing specialization of work has caused pigeonholing to be more prevalent today than ever before, fostering a narrow view of talent in others and in ourselves. Nevertheless, just as gold, diamonds and oil do not rest on the surface, the ultimate rewards will go to the warriors of business who are least afraid to work on deeper levels and apply the empathic approaches necessary to discover talent. Using the interplay between men and women in a metaphoric and sometimes humorous manner, such as those involving a “woman’s intuition,” The Feminine Influence in Business shows talent as the force behind dynamic business growth and establishes a framework for us to tap into it. The book bonds this interplay to creative business themes by uniquely integrating movies, songs, diverse analogies (including Gettysburg and the Persian Gulf War), and more than 200 storytelling diagrams and tables. We also gain awareness of the many powerful forces thwarting our efforts because talent often disrupts the status quo that others embrace.