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UPDATE ON LLUMINA'S RETURNS PROGRAM: Our Returnability Program was created with one purpose in mind: sell more books. And we're seeing results. What we've found, after a few years of offering the program, is that returnability levels the field. The books of famous authors published by big houses are all returnable, so how can you compete if your book is not? While there's no guarantee that your book will sell, it certainly helps if bookstores can take the same "no risk" stance on your book as they can on those of the most popular writers. |
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