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Bookstore Returns on POD Books? With Llumina Press—Yes! It has finally happened! Your self-published book can now appear on the shelves of bookstores across the country. Llumina Press is thrilled to be leading the industry by offering returnable POD books to booksellers everywhere. Now POD authors can have every opportunity traditionally published authors have, including returnability and bookstore advertising, both necessary components of success for the POD author and the bookseller. It’s simple really: Returnability + Advertising = Bookstore Distribution POD book sales have suffered in the past because of the risk involved in stocking them on retail shelves. Conventional publishing houses offer returns—so, if a book doesn’t sell, the bookstore loses nothing. Why take the risk on an unknown author who has self-published and can’t provide that kind of insurance (no matter how good the book is)? This inability to take returns has always been a major stumbling block in the POD arena, but Llumina is leveling the field by making books returnable via the wholesale channel. When you choose to enroll in Llumina’s POD Returnability Program, you make your book more attractive to booksellers everywhere by removing the risk. And here comes the best part: we are also offering a new catalog opportunity for returnable books. Llumina’s catalog goes out twice a year to over 2500 libraries and book retailers--including bookstores, gift shops, and museum stores--nationwide. Buyers will have the chance to view your book cover (and your reviews, when available) and place immediate orders through Ingram or Llumina. Between returnability and bookstore representation we think we’ve put together a plan that adds up to the independent writer’s holy grail: Bookstore Distribution. The cost of having your book listed as returnable with Ingram (and eventually other wholesalers) is only $500.00 for one year, and $140.00 for each additional year thereafter. And royalties WILL NOT be charged back to you ever. For a period of 18 months you keep all of the royalties from your book sales, even if the books are returned. Your program fee is like insurance; it covers all return expenses for 18 months. In addition, you will have the opportunity to buy back returned books at full distributor discounts. We will put out two catalogs a year. Each catalog will provide six full months of exposure to bookstores. Space is limited to 16 - 32 pages in our full-color catalog and will be offered on a first come, first served basis. Ad sizes and prices for the catalogs are as follows: ¼ page ad: $349; ½ page ad: $599; full-page ad: $1199. The deadline for the Summer/Fall catalog is August 15. Your book must already be available for sale by August 15 in order to qualify for the catalog. Or you can sign up for the Winter/Spring catalog (deadline January 28). And if you’re thinking of being in both catalogs, let us know now so we can reserve space. (Contact Us) Llumina started out by solving the quality issues inherent in POD, demanding that all our books be well written and edited—even if that meant publishing fewer books. Now, we have found a way to eliminate a major obstacle to selling POD books to booksellers by making them returnable. So, when approaching a bookstore, not only will you be able to tell them that your book is published through Llumina Press, you will also be able to let them know that your book is returnable with Ingram Book Company and thus is available virtually risk-free. ***IMPORTANT: While it is hard to curb our enthusiasm for the benefits of these programs, it remains incumbent upon you as the author to continue to work diligently to market and promote your book. Returnability does not guarantee that your book will be accepted by every store approached. It does, however, remove a huge obstacle to POD and allows us to give our authors greater opportunities for success.
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