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Over the years we have found that
a lot of authors don’t feel qualified to go after publicity and would rather
have someone else do it. This is why Llumina offers several
marketing and promotions packages designed to
help you get publicity for your book. They each provide the materials
needed—including press release, sell sheet, biography of author, review
copies, etc.—to help provide maximum exposure and sales for your book.
Well, it's taken a while, but
we've finally found that "someone else." Mitchell Uscher and
Carrol Mendelson are the Directors of Llumina’s
Public Relations and Marketing Departments. They have been doing public
relations and publicity work for many years and have many contacts in the
field. Their services are now available to Llumina’s authors.
Our Publicity Campaign* is
designed to work in conjunction with the Professional Marketing and
Promotion Package. Using the materials provided by this package, Mitch and
Carrol will contact the media, write and send out press releases, and try to
persuade reviewers to read your book. They will go after the attention you
and your book need!
In conjunction with the
Professional Promotion Package, our
Publicity Campaign* is a two-step process that provides these
services:
First Step:
·
Carrol and Mitch will read your book and research the
appropriate press and media targets
·
They will set up a strategy designed to reach these targets
depending on what type of book you have written and what geographical
location you live in
·
Write a press release, sell sheet, and author biography for
your press kit
·
Compile a list of book reviewers from newspapers, magazines,
literary journals, radio, television, and the Internet, etc.
·
Send out 50 to 100 press releases to these reviewers
·
Follow up the press release with phone calls to selected
targets
·
Send out additional press materials including the galley to
those reviewers who agree to read the book
·
After an appropriate period, Carrol will follow up with phone
calls and ask for reviews. It can take reviewers up to three months to
respond to publicity materials—please have patience.
·
Reviews will be forwarded to the author and to Llumina’s
editorial department where an editor will select excerpts for the back cover
of the book. These will be forwarded to our art department so the cover can
be finished and the next 24 review copies printed
·
These review excerpts also will be added to your press
materials
Second Step:
·
Carrol and Mitch will compile a new and expanded list of press
and media targets including additional newspapers, magazines, literary
journals, radio and television programs, the Internet, etc. that might be
interested in your book now that it has been released.
·
Send hundreds of press releases to this expanded list of
targets
·
Follow up the press release with selected phone calls
·
Send out a press kit including the galley to those reviewers,
writers or correspondents who agree to read or write about the book,
interview the author, etc.
·
Reviews, articles, and interviews will be forwarded to the
author and to Llumina’s editorial department where an editor will select
excerpts. Reviews and other stories will be posted on the author’s webpage
on our site.
·
Carrol and Mitch will add these reviews, articles and
interviews to the author’s publicity materials so they can be included in
any future publicity campaign
This package
is $2499. Click here to order.
Want all the
best that Llumina has to offer? Find out about our
Blockbuster Package, and our
Grass Roots Guerrilla Marketing Book Signing Tour.
*NO ONE CAN GUARANTEE THE OUTCOME
OF A PUBLICITY CAMPAIGN. TOO MANY FACTORS ARE INVOLVED, NOT THE LEAST OF
WHICH IS THE BOOK ITSELF. ALL THAT WE CAN GUARANTEE IS THAT WE WILL DO THE
WORK WITH ALL DUE DILIGENCE TO THE BEST OF OUR ABILITY.
Copyright 2007 Media Creations
Inc.
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