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Print on demand is just what it sounds like, the ability to print
one or a hundred books when someone wants them--on demand.
Instead of printing 25,000 to 100,000 copies and then trying to sell
them all, print on demand book publishers are now able to
print books as they’re ordered—whether that's one book or a thousand.
This new kind of on demand printing saves huge amounts of money, and
is revolutionizing the entire book publishing industry. To get the whole
story download our free eBook,
Online Publishing: Can It Work for You?
A Little Background on Publishing on Demand
As is happening
in every industry, traditional publishing companies are merging and buying
up smaller companies.
Today,
there are only about twenty major houses still in existence, each facing huge
print and overhead costs.
Besides
offices in New York, high-paid staff, and enormous marketing budgets, they
also must print thousands of copies of each book they produce, and accept
returns from bookstores if the books don’t sell.
If a house is producing 500 titles a year, they need bestsellers and
authors with huge followings in order to survive.
Printing thousands of copies of the more modest mid-list books--the
ones that may not sell in big numbers--is an enormous gamble that traditional
houses try to avoid taking. For mid-list authors and authors who are just
starting out, print-on-demand publishing may be the best way to get books into print.
Print on Demand is Good
for Writers
In every industry
there are those who produce and those who pay for production, and this has
never been an entirely equitable arrangement.
In mainstream publishing, writers have always been at the mercy of
book publishers, especially when they’re first starting out.
Today, that’s no longer so. Through on demand book publishing,
books can be setup for very little money. Publishing books through print on demand compared to traditional
book publishing and traditional
self-publishing is very inexpensive.
While it would cost many thousands to publish books on an offset press, print
on demand technology changes everything about getting a book into print. And
the writer who puts in the time and effort to create that book can also be
the one who benefits the most from it.
Writers earn greater rewards through print on demand book publishers than
through traditional publishers while maintaining more control over their work.
Royalties are higher,
and the online sales potential is unlimited.
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