Be Featured at the Book Expo of America!

Marketing Materials Specials

Why Market?

With over a million and a half books in print and more being added to the total every day, it's absolutely essential to promote, promote and promote your book.  Just getting it on Ingram and Baker & Taylor, or getting it up on Amazon will not sell books.  To get people to buy yours rather than someone else's you have to separate it from the pack.  It's essential to get attention and make people ask for it.

This is not an easy job.  There's a lot of competition.  Here are some things you can do to improve your chances:

• Do booksignings at local bookstores and specialty shops.  Think creatively.  Who's your audience.  Where do you find them? 

• Take your book to book fairs, or if you can't make it, send the book to the fair. 

• Send out press releases to local media and follow up with phone calls. 

• Send out sell sheets to bookstores.

• Get people to read your book and write about it on the internet, in newspapers etc.

• Do radio interviews

• Do speeches and seminars that relate to the topic of your book

• Advertise in magazines that are read by booksellers and/or book readers

• Advertise to bookstores

• Get your book into local libraries where people can read it.  If they like it they'll recommend it to friends who may then go buy it.

• When you've saturated your local market, move to a more regional market.