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Marketing and Promotion

 

 

Every book that is published by Llumina is automatically distributed through Ingram Distribution and Baker and Taylor to over 25,000 bookstores across the nation and around the world.  Every book is listed on Amazon.com, in Books in Print, and is made available to big chains like Barnes and Noble and Borders.  It's available, but it also needs to be noticed.  This requires marketing and book promotion; there are lots of ways to go about it.  At one time, there was only the traditional method of marketing books, usually involving a lecture and book-signing tour.  Radio and television interviews might also be part of the package. Today, writers can also use the power of the internet to market books in ways never heard of before for a lot less money.  And by combining some of the strategies of traditional book promotion with strategies that work on the internet, authors can get their books out of the closet and into the hands of the reading public.

 

Successful book promotion takes work.  It almost always begins with a press release.  This document should be carefully crafted to attract attention and intrigue the reader.  For more information on everything about e-publishing including how to write a press release, download our free e-book, How to Make Online Publishing Work for You.

 

Llumina Press publishes your book in order to sell it, and although we can't do all the work for you, we can make your job a lot easier.  Choose one of our marketing packages to get a jump-start on selling your book to booksellers, libraries, and individuals.

 

Special Promotion - Extended Promotion - Professional Promotion -

Color Book Marketing & Distribution

Full Marketing Kit - Bookstore Distribution

Publicity Campaign

A website of your own


 

SPECIAL PROMOTION PACKAGE:  $529*

**This is not for color books.

 

Includes:

Twenty-four review copies of your book

Initial Press Release

List of media contacts

Revised Press Release

Sell Sheet

Listing in Llumina's e-Writer Magazine

Emailing of Press Release to 1000's of media reviewers

 

Here's the process: 

  • Our professional writers craft your initial Press Release

  • You submit the initial PR to reviewers online and off--we'll help you compile a list

  • You send copies of the book and PR to the reviewers who want to read it.

  • Once the reviews come back we excerpt the best parts and incorporate them into your revised Press Release

  • The revised PR can now be sent to booksellers who may be interested in ordering the book, and to newspaper and magazine editors who may print the Press Release

  • We'll also create a Sell Sheet designed to publicize your book.  You can send it to bookstores and use it at bookstore signings.  Find out more about what you can do with a Sell Sheet by reading our free eBook, "How to Make Online Publishing Work for You."

  • We'll publish the initial Press Release and a link to your web page in the Llumina's e-Writer Magazine.

BUY NOW             


 

EXTENDED PROMOTION PACKAGE:  $749*

**This is not for color books.

 

Includes:

Ingram Advance Magazine advertisement

Twenty-four review copies of your book

Initial Press Release

List of media contacts

Revised Press Release

Sell Sheet

100 color postcards with book cover on front and ordering info on back

Listing in Llumina's e-Writer Magazine

Emailing of Press Release to 1000's of media reviewers

 

Here's the process: 

  • Your book is advertised in Ingram Advance

    • (Ingram Advance is a monthly catalog that is mailed to booksellers and libraries around the world. Titles are eligible to be included in Ingram Advance only once, when they are first released. Ingram will produce a short paragraph describing the title. Retail pricing information, and a black & white cover image will also be included. We can only request that a title be advertised in Ingram Advance at the time it's submitted for initial set-up.)

  • Our professional writers craft your initial Press Release

  • You submit the initial PR to reviewers online and off--we'll help you compile a list

  • You send the book and PR to the reviewers who want to read it.

  • Once the reviews come back we excerpt the best parts and incorporate them into your revised Press Release

  • The revised PR can now be sent to booksellers who may be interested in ordering the book, and to newspaper and magazine editors who may print the Press Release

  • We'll also create a Sell Sheet designed to publicize your book.  You can send it to bookstores and use it at bookstore signings.  Find out more about what you can do with a Sell Sheet by reading our free eBook, "How to Make Online Publishing Work for You."

  • We'll publish the initial Press Release and a link to your web page in the Llumina's e-Writer Magazine.

BUY NOW   


 

PROFESSIONAL PROMOTION PACKAGE:  $1099*

**This is not for color books.

 

Includes:

Ingram Advance Magazine advertisement

Twenty-four review copies of your book (stamped "Galley")

Twenty-four review copies of your book with revised cover

Initial Press Release

List of media contacts

Revised Press Release

Revised Book cover

Sell Sheet

Mini-Marketing Kit: 100 each of color postcards, business cards, and bookmarks

Press Kit Covers (24 color folders printed with your cover art-- fill with your press

           materials and send to reviewers)

Listing in Llumina's e-Writer Magazine

Emailing of Press Release to 1000's of media reviewers

 

Here's the process: 

  • Our professional writers craft your initial Press Release

  • You submit the initial PR and the Galley to magazine reviewers--we'll provide a list.  (Magazine reviewers don't look at books after they've been officially published.)

  • Once the reviews come back we excerpt the best parts and incorporate them into your revised Press Release

  • Excerpts from reviews are incorporated into your book cover and the cover is redone

  • Your book is advertised in Ingram Advance

    • (Ingram Advance is a monthly catalog that is mailed to booksellers and libraries around the world. Titles are eligible to be included in Ingram Advance only once, when they are first released. Ingram will produce a short paragraph describing the title. Retail pricing information, and a black & white cover image will also be included. We can only request that a title be advertised in Ingram Advance at the time it's submitted for initial set-up.)

  • Another 24 review copies of the finished book are ordered

  • The revised PR, finished book, and materials from the mini-marketing kit can now be sent to newspaper and magazine reviewers for further publicity and to booksellers who may be interested in ordering the book.

  • We'll also create a Sell Sheet designed to publicize your book.  You can send it to bookstores and use it at bookstore signings.  Find out more about what you can do with a Sell Sheet by reading our free eBook, "How to Make Online Publishing Work for You."

  • We'll publish the initial Press Release and a link to your web page in the Llumina's e-Writer Magazine.

BUY NOW   


 

COLOR BOOK MARKETING & DISTRIBUTION PACKAGE:  $999

 

 Includes:

    Distribution through INGRAM, Amazon, Books in Print, etc.

    List of Media Reviewers

    Press Release

    Sell Sheet

    Listing in Llumina's e-Writer Magazine

    Emailing of Press Release to 1000's of media reviewers

    Warehousing of up to 10 books

    10 additional author copies

    Marketing Kit (100 each bookmarks, business cards, postcards + 2 posters)

 

Here's the process: 

  • Our professional writers craft your initial Press Release

  • You submit the initial PR to reviewers online and off--we'll help you compile a list

  • You send copies of the book and PR to the reviewers who want to read it.

  • Once the reviews come back we excerpt the best parts and incorporate them into your revised Press Release

  • The revised PR can now be sent to booksellers who may be interested in ordering the book, and to newspaper and magazine editors who may print the Press Release

  • We'll also create a Sell Sheet designed to publicize your book.  You can send it to bookstores and use it at bookstore signings.  Find out more about what you can do with a Sell Sheet by reading our free eBook, "How to Make Online Publishing Work for You."

  • We'll also include a 40-60 word advertisement and link to your web page in Llumina's e-Writer Magazine.

BUY NOW


 

 FULL MARKETING KIT:  $175  

Click on thumb below to see actual size

 

 

Our full marketing kit includes all the materials you need to get the word out on your book.  You can use these to let people know your book has been released.  Take them to book signings, book fairs, and other events.

  • 100 business cards with a full color image of your book cover on one side and contact info on the other  

  • 100 postcards with a full color image of your book cover, info about your book and contact info

  • 100 bookmarks--a great giveaway at book signings and other book promoting events--each bookmark has a full color image of your book cover, info about the book and about the author, and contact info. 

  • Two full color 12 x 18 inch posters

BUY NOW


In addition to the Full Marketing Kit, we can offer printing in larger quantities of various marketing materials.

 

Click on each for Quantity & Prices

 


 

Bookstore Distribution:

This is a twofold program incorporating Llumina's Returns Processing Program and Bookstore Representation in our bi-annual catalogs.  Find out more about Bookstore Distribution.

 

 

COMING SOON:  

Cooperative Advertising Packages

Other Llumina distribution programs

I know what I want; I'm ready to submit my book

I'm already published and want to order a marketing package.

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*Price is higher if review copies are hardcover books or if books are over 300 pages or are shipped out of the country.

 

 

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