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Llumina Updates Pricing Structure by Deborah Greenspan As 2005 rolls around, Llumina Press is taking stock of 2004. To date, we've published over 600 books, each of which was handled as an individual and unique project. At no time have we ever succumbed to the "big business" mentality that turns authors into numbers and books into mass produced products (at least not until the publishing process is complete and they go to print). Up until then, every manuscript is a unique project to which we apply our talent, creativity, artistry and know-how. Having come to life in our publisher's home computer, Llumina now employs many in-house staff as well as a host of freelance writers, editors, artists, formatters, web designers, and marketers. We were the first (and are still the only) POD publisher to insist on quality in content as well as cover design and text layout, knowing that this will translate into sales for our authors. We still pack more essential publishing services into our publishing packages for less than any other POD publisher, and we were the first to start using the POD returnability program that all POD companies now benefit by. During the past year we've refined our systems and our staff until our process is—if not entirely hassle-free—at least well on its way toward that goal. We continue to offer one-on-one customer service, and at no time, will our authors ever get a list of options instead of a person when they phone us. All in all, we’ve had a good year and can expect to do even better in the future. Our prices have remained lower than other PODs even though we offer more services and more customer service than any other company, but at this time, we’ve concluded that raising our prices is going to be necessary in the coming year. This transition will take place on January 24, 2005. So if you’re already in contact with us, now would be a good time to take the plunge and get us started on your book.
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