EBOOK PUBLISHING AND DISTRIBUTION

A few years ago, before the advent of the Kindle, the Nook, the iPad and a whole host of other ebook readers, ebooks were not very widely read. Unlike printed books, ebooks could not go with you to the park or the beach.  You wouldn’t be able to take your book with you to read in the waiting room or on the train.  But now, things have changed. Ebook readers go with you anywhere you go, just like a printed book.  They’re lightweight, easy on the eyes, and even more convenient than printed books when that book is long and heavy.  Some people even read them on their smart phones.

And for authors, the news gets even better:  Ebooks are selling! 

Ebooks are inexpensive; the royalties are high, and there are no shipping or printing charges.  This means that even ebooks from unknown authors can compete with ebooks from the big publishing houses.

Look at it this way:  A $12 printed book will leave the author a royalty of about $1.20.  This is because a huge cut of the retail price will go to the distributor and one quarter to one third of that price will go to the printer, leaving a small remainder for the author and the publisher.

An ebook of the same book could sell for $3.50, yet pay a higher royalty!

The low price has the advantage of making it easy for a reader to take a chance on a new author.  Various polls and surveys have yielded the following data:

·         Ebook sales grew 177% in 2009. Source

·         53% of those who buy ebook readers now read more books than they did before. Source

·         51% of e-reader owners increased their purchases of e-books in the past year.

·         2.6 Average number of books read by e-reader owners in a month.

·         1.9 Average number of books read by print-book readers in a month.

·         1.8% Decrease in U.S. book sales in 2009 from a year earlier.

·         86% of e-reader owners read on their device more than once a week.

·         51% of e-reader owners read on their device on a daily basis. Source

·         eReaders are now owned by one in 10 Americans.

·         12% of Americans plan to buy one within 6 months.

·         50% of kids say they want to read an ebook.

·         1/3 of children say they would read more with ebooks. Source

The Kindle

·         There are over 900,000 titles in the Kindle library.

·         Average Amazon customer buys 3.3x as many books after buying a Kindle than before.  

·         Amazon controls 62% (some say up to 80%) of the entire ebook market and rising.

·         Kindles allow users to highlight passages, make notes and share.

·         Kindle is available on Kindles, iPhones, iPads, Androids, Macs, PCs and the web. Source

·         1 out of 5 people who buy ebooks from the Kindle store don’t own a Kindle.

·         The Kindle book, Secrets of the Terracotta Warriors was offered by Brian Lawrenson for free through Amazon and received 4000 downloads the first day. Sales on other titles by Lawrenson went up 200% the next month. Source

·         Kindle users: 52% male, 47% under 35, 44% make more than $80k. Source

The Nook

·         Nook (Barnes & Noble) controls 20% of the market. Source

The iPad

·         iPad controls 16% of the ereader market and rising. Source

·         iPad users downloaded more than 5 million ebooks in the first 65 days after it debuted. Source

·         iPad sales are expected to be 15.6 million this year and 46 million next year. Source

·         iPad users: 65% male, 63% under 35, 39% make more than $80k.

So, join the communication revolution: Get your ebook distributed

through Amazon, Barnes & Noble, and Google today.  This will make it available to every ebook reader on the market!

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