Get a Newsletter, Keep Your Customers
 

by Aaron Turpen

How many return customers does your online business or website
have? If you are serious about your marketing, you no doubt have
an answer. Is it 10%? 15? 30? Not likely.

What if it were? What if your return customer rate were as high as
30% or even higher? What would that do to your sales figures?!

There is a great way to create customer retention and to drive
customers back to your store again and again. It's not some get-
rich-quick or magic pill scheme. It's a tried-and-true method…one
that the publisher of this very e-zine is exploiting right now…

I think you're catching on now. :

Yep, that's right. Newsletters are the best and most time-tested
way to get customers to return to your website again and again.

By building trust, establishing expertise, and by just reminding
readers again and again that you exist, a newsletter keeps them
coming back to your site regularly. I should know, I've published
my own newsletter for over two years now.

So how do you get your own newsletter? What is needed? How do you
get started?

Well, first off, now that you've heard all the good points about
newsletters, let's get into some of the bad news. This is the
reason many online entrepreneurs do NOT publish their own e-zine:

Newsletters are time-consuming, difficult to publish regularly and
timely, and are very, very high maintenance. In order to create a
solid, dependable, and interesting newsletter, you have to spend
hours culling free reprint articles (or writing your own),
organizing your newsletter's layout, dealing with signups and opt-
outs, handling inquiries… Did I mention the promotion and marketing
of your newsletter?

In fact, most newsletters disappear after only a few weeks because
of these very issues.

Time for more good news! You don't have to kill yourself to reap
the benefits of a great newsletter. There are tons of resources out
there for the newbie-publisher to use.

The most important of these are the free-reprint article sources and
the newsletter announcement resources available. Most can be found
at the same spots:

http://www.topica.com
http://groups.yahoo.com

These two places have more of both resources than any other place
online. Go to either/both and do a search for "free reprint"
and "news announce." Refine your search by adding subject matter
("business," "internet," etc.) and you should have a HUGE number of
places to go for information.

Happy publishing!

=====
If you're serious about having a successful newsletter and treating
your customers to something great (giving them lots of incentive to
come back to you), visit us at http://www.eZine4hire.com and for as
little as $4.95/week, you too can have a professional, quality
newsletter!