POD Books and Royalties

Llumina Press offers returnable POD books to booksellers everywhere. Now POD authors can have every opportunity traditionally published authors have, including returnability and bookstore advertising, both necessary components of success for the POD author and the bookseller. It’s simple really:

Returnability + Marketing = Bookstore Sales

POD book sales have suffered in the past because of the risk involved in stocking them on retail shelves. Conventional publishing houses offer returns even on the books of the most famous authors—so, if a book doesn’t sell, the bookstore loses nothing. Why take the risk on an unknown author who has self-published and can’t provide that kind of insurance (no matter how good the book is)? This inability to take returns has been a major stumbling block in the POD arena, but Llumina is leveling the field by making books returnable via Ingram. When you choose to enroll in Llumina’s POD Returnability Program, you make your book more attractive to booksellers everywhere by removing the risk.

The cost of having your book listed as returnable with Ingram is only $500.00 for one year, and $140.00 for each additional year thereafter. And royalties WILL NOT be charged back to you ever. For a period of 18 months you keep all of the royalties from your book sales, even if the books are returned. Your program fee is like insurance; it covers all return expenses for 18 months.

Llumina started out by solving the quality issues inherent in POD, demanding that all our books be well written and edited—even if that meant publishing fewer books. Now, we have found a way to eliminate a major obstacle to selling POD books to booksellers by making them returnable. So, when approaching a bookstore, not only will you be able to tell them that your book is published through Llumina Press, you will also be able to let them know that your book is returnable with Ingram Book Company and thus is available virtually risk-free.

***IMPORTANT: While it is hard to curb our enthusiasm for the benefits of these programs, it remains incumbent upon you as the author to continue to work diligently to market and promote your book. Returnability does not guarantee that your book will be accepted by every store approached. It does, however, remove a huge obstacle to POD and allows us to give our authors greater opportunities for success.

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