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Returns + Advertising = Sales to bookstores
It's a
simple equation. If you've done
your research, you know that one of the biggest challenges POD authors face is getting
their books into bookstores. Bookstores traditionally stock their shelves
with books that are fully returnable (thus posing no risk to the bookseller),
and until now, POD has not been able to compete. No POD publisher
could take returns because the risk was too high, and then, because there were
no returns, bookstores would be hesitant to take a chance on the book.
But we've
solved the problem. Through our unique Returnability
program, we can take returns through Ingram and
place your book in our catalog, which will be mailed to over
2500 bookstore buyers all over
the country.
Bookstore Returns and
Advertising
Check this site frequently for updates.
Answers to your questions.
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